91̽»¨

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  4. Ulrika Holmberg

Ulrika Holmberg

Senior Lecturer

Department of Business Administration
Telephone
+46 31-786 56 06
+46 766-18 56 06
Mail
ulrika.holmberg@cfk.gu.se
Fax
+46 31-786 14 66
Visiting address
Viktoriagatan 13, plan 3
41125 Göteborg
Room number
J216
Postal address
Box 603
40530 Göteborg

About Ulrika Holmberg


Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and researcher at Centre for Consumer 91̽»¨ at School of Business, Economics and Law, University 91̽»¨. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Research in progress

  • , 2018-11 - 2020-12
  • , 2018-01 - 2020-12

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications


Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011


Hansson, Lena, Holmberg, Ulrika, Brembeck, Helene


Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars


Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University 91̽»¨, s. 387-400, 2013